Digital advertising for nonprofits has exploded in 2025—because it works. Start by segmenting your first-party data: past donors, event attendees, even newsletter readers. Use this to build retargeting campaigns on Google and social platforms.
Next, fully leverage Google’s Ad Grant. It gives nonprofits up to $10,000 per month in free search ads—if optimized right. Use high-intent keywords, conversion bidding, and strong landing pages that clearly show your mission.
Finally, integrate AI tools to personalize ad copy based on donor interests and predict who’s likely to give again. The result? Lower cost-per-acquisition and higher lifetime value.
Hofu helps nonprofits run smarter data-backed campaigns that stretch limited budgets further—while increasing donations all year.
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